HR: 0800h
AN: ED31C-1219    [Abstracts]
TI: When Instant Gratification Isn't Soon Enough: Getting Attention in a Short-Attention-Span World
AU: * Beitler, J
EM: jbeitler@nsidc.org
AF: National Snow & Ice Center, 449 UCB, Boulder, CO 80303
AB: People are bombarded with messages - so many messages from so many sources clamoring for attention, that it exceeds the capacity of any human to pay attention to all of them. Technology and media have proliferated, creating more channels and more ways to reach people--and at the same time, audiences who are more skilled at tuning out. How can you reach people without reducing your message to the dreaded sound byte? How can you make sure that your message has complexity and staying power. How can you get people to pay attention at all? The answers may be simpler than you think. The author will present case studies of effective communication approaches and information about applying them to your own situation.
DE: 0815 Informal education
SC: Education and Human Resources [ED]
MN: Fall Meeting 2005