HR: 08:30h
AN: ED31D-03    [Abstracts]
TI: Finding A Common Language: How To Communicate Climate Change Science To Non-Scientists
AU: * Unger, H M
EM: marijke@nsidc.org
AF: National Snow and Ice Data Center, 449UCB, Boulder, CO 80309 United States
AU: Casey, A G
EM: acasey@nsidc.org
AF: National Snow and Ice Data Center, 449UCB, Boulder, CO 80309 United States
AB: Successful communication about complex subjects, especially of a scientific nature, brings with it a significant set of challenges. If, in addition to being a scientifically complex concept, the topic also carries with it certain political or ideological implications, the challenges grow significantly. Climate change is a poster child for the difficulties in communicating valuable science beyond the confines of the scientific community, or even of a smaller and more specialized subgroup within that community. However, strategies exist for maximizing the reach of this important information, and for effectively disseminating the science behind climate change. Communication requires that the contingent attempting to communicate and the intended recipients of the information share a common language. The first step in finding that common language is to identify the intended audience, and then designing ways to effectively meet the needs of that specific audience.
DE: 6600 PUBLIC ISSUES
DE: 1600 GLOBAL CHANGE (New category)
DE: 1620 Climate dynamics (3309)
DE: 0800 EDUCATION
DE: 0815 Informal education
SC: Education and Human Resourcese [ED]
MN: 2004 AGU Fall Meeting