HR: 0800h
AN: ED41B-0255 [Abstracts]
TI: Planning a New Education and Outreach Program Based on Past Experiences
AU: Prescott, W H
EM: prescott@unavco.org
AF: UNAVCO, 6350 Nautilus Drive, Boulder, CO 80301
United States
AU: * Eriksson, S C
EM: eriksson@unavco.org
AF: UNAVCO, 6350 Nautilus Drive, Boulder, CO 80301
United States
AB:
In 2004, UNAVCO, a geodetic research consortium, celebrated its 20th birthday and hired its first Education and Outreach
Coordinator. UNAVCO has informally reached out to various constituents such as geodetic researchers, undergraduate and
graduate students, and K-12 teachers through web-based mapping tools, short courses, and one-to-one training on research
equipment. A strategically planned and implemented Education and Outreach Program will, by definition, depend on the
organization's leadership and on the experience of the people leading such a program. Based on 39 years of combined
experience, here are some lessons-learned that will inform UNAVCO's efforts.
E & O should focus on what is special and unique to our organization. UNAVCO supports high precision, GPS, geodetic
research as its primary mission.
Define our audience. UNAVCO serves the research scientists at the member institutions. Do we have a broader goal of helping
in the education of undergraduates? Is our work relevant in middle and secondary school?
Include the audience in planning what we will do. A two-way dialogue to determine the most effective education and outreach
products must balance what scientists think the audience needs and having the audience learn about a subject to help in
making decisions.
Involve the scientists and decision-makers in the process to develop ownership. Having people `buy in' from the beginning is
important for participation, advocacy, and finding long term resources.
Decide on quality and quantity. Is it important to serve large numbers of people? Would a small program that focuses on a
few individuals over a long period of time serve the organization's goals better?
What do we need from an E & O program? Being explicit about what an organization needs from E & O helps define what
activities it will do. Does UNAVCO need visibility with members? Does the membership need help with `broader impacts'?
Does UNAVCO see itself serving its members or being a `good citizen' in the science community by recruiting and educating a
diverse group of future geodesy researchers?
Plan a program and then allocate resources toward the plan. No organization has enough resources (people, money, science) to
do everything.
There is a common misperception that outreach is easy and cheap. When doing E & O, put enough money into the budgets to
support the planned work.
Science drives an E & O program but must be designed to meet the needs of the chosen audiences. Science is fascinating to
scientists, but perhaps not to a communications freshman, or a secondary student whose primary interest is cars, or the
teacher whose state is going evaluate her teaching on students' test scores. What captivates and gives people the desire to
learn?
Collaboration is important but is not easy. Collaboration builds upon different strengths and extends resources. However,
professions and individuals commonly have different ways of working, different languages, and different reward systems. An E
& O program must establish `ways of working' to facilitate collaboration and communication.
Many scientists acknowledge the value of E & O, but it often loses out to other priorities. The increased number of
scientists who are now interested in E & O is a direct correlation with funding agencies' demand that there be some well
articulated, broader impacts of science. Good E & O is difficult and is not just a `pick-`up activity.
DE: 6600 PUBLIC ISSUES
DE: 6605 Education
DE: 6630 Workforce
DE: 6699 General or miscellaneous
SC: Education and Human Resourcese [ED]
MN: 2004 AGU Fall Meeting