HR: 09:30h
AN: S31C-07 INVITED     [Abstracts]
TI: Public Education for Household Mitigation and Preparedness for Earthquakes in California: The Research Base and Program Innovations
AU: * Mileti, D S
EM: dennis.mileti@colorado.edu
AB: This presentation summarizes the findings from previous research in the social sciences regarding the factors and processes that enhance the effectivenss of public education efforts for household mitigation and preparedness actions for earthquakes. The conclusions from this research base include that the most effective efforts are those that are designed as an ongoing process with multiple channels and types of public communications. Second, an anticipated survey to measure household mitigation and preparedness actions in the State of California is sumarized. This survey will measure actual household mitigation and preparedness actions taken, knowledge, perceived risk, and other factors that previous research suggests impact these actions and perceptions; each of these factors are reviewed. The presentation then illustrates how knowledge from previous research will be blended with the information obtained from the planned survey in order to desgin a state-of-the-art public education campaign in California that maximizes household mitigation and preparedness for earthquakes and mega-earthquakes. Among other things, this requires that government agencies, NGOs, and provate sector organizations cooperate to coordinate their efforts to maximize program effectivenss. Finally, how this program might be evaluated to inform program refinements over time is discussed.
DE: 6309 Decision making under uncertainty
DE: 6349 General or miscellaneous
SC: Seismology [S]
MN: 2007 Joint Assembly